The future of touchscreen?
Thought the touch screen technology seen in films like Minority Report was far away in the future? I think even the creators behind that film would be surprised by how fast technology has caught up....
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Facebook Classic for Chrome: users rebel against the new layout and Timeline
Every time Facebook launches a new feature, layout or look, a group of users voice a negative opinion about it. Inevitable really, not everyone likes change. The level of anger is quite surprisingly...
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What makes a great Facebook campaign?
We’re constantly bombarded with tips and tricks for how to create the best Facebook campaign. But sometimes, it’s nice to have a common-sense, straight-forward approach that outlines the basics. This...
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first direct and It’s Open report featured in the Financial Times
The Future of Customer Service report, written by ItsOpen on behalf of first direct, has featured in an article in the FT. The piece by Paul Taylor is titled “Social CRM mirrors rise in customer...
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How to use Twitter to engage journalists?
Recent studies have shown that journalists increasingly use social media and Twitter in particular as a source for stories. This trend is bound to increase. As a consequence many of our clients want to...
View Article10 steps to a powerful content strategy
The axiom that ‘content is king’ has been with us since the dawn of the web. But these days, it’s not enough to just produce a lot of content and hope that some of it works. With multiple platforms...
View ArticleLeading in the new era of Reputation Economy
Next year It’s Open will be running the advanced online reputation management module for global directors and vice presidents for The Reputation Institute. With over three billion new individuals...
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Creating the Social Business – an introduction
Our endlessly evolving communication technologies have already revolutionised the ways we communicate as private individuals. They have changed the ways broadcasters, newspapers and our favourite...
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Report: Maintaining Your Brand Voice In The Social Era
By Suw Charman-Anderson, Consultant, It’s Open Forward by Lisa Wood, Head of Marketing, first direct Written with the support of first direct and in conjunction with our Brand Voice in a Social Era...
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Press release: Get it right or get out – the message for companies managing...
Social media is changing the way brands build trust. ‘Brand personalities’ begin to change as employees act as spokespeople. Organisations face up to the challenge of social media tone of voice…...
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